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Author Masterman, Guy.
Title Innovative marketing communications [electronic resource] : strategies for the events industry / Guy Masterson, Emma H. Wood.
Imprint Oxford : Butterworth-Heinemann, 2005.
Available online: 
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LOCATION CALL # LOAN PER. STATUS
 Online  658.8    ONLINE ACCESS  LYIT ACCESS

Descript xxi, 322p. : ill.
Bibliog. Includes bibliographical references and index.
Note Also available in printed form.
Reproduction Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
ISBN 0750663618
0080492746
9780080492742
Author Masterman, Guy.
Subject Special events -- Management.
Special events -- Marketing.
Genre Electronic books.
Alt Author Wood, Emma H.
Descript xxi, 322p. : ill.
Bibliog. Includes bibliographical references and index.
Note Also available in printed form.
Reproduction Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
ISBN 0750663618
0080492746
9780080492742
Author Masterman, Guy.
Subject Special events -- Management.
Special events -- Marketing.
Genre Electronic books.
Alt Author Wood, Emma H.

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